Hey all, I've been researching coins since 2017 and have gone through 100s of them in the last 3 years. I got introduced to blockchain via Bitcoin of course, analyzed Ethereum thereafter and from that moment I have a keen interest in smart contact platforms. I’m passionate about Ethereum but I find Zilliqa to have a better risk-reward ratio. Especially because Zilliqa has found an elegant balance between being secure, decentralized and scalable in my opinion.
Below I post my analysis of why from all the coins I went through I’m most bullish on Zilliqa (yes I went through Tezos, EOS, NEO, VeChain, Harmony, Algorand, Cardano etc.). Note that this is not investment advice and although it's a thorough analysis there is obviously some bias involved. Looking forward to what you all think!
Fun fact: the name Zilliqa is a play on ‘silica’ silicon dioxide which means “Silicon for the high-throughput consensus computer.”
This post is divided into (i) Technology, (ii) Business & Partnerships, and (iii) Marketing & Community. I’ve tried to make the technology part readable for a broad audience. If you’ve ever tried understanding the inner workings of Bitcoin and Ethereum you should be able to grasp most parts. Otherwise, just skim through and once you are zoning out head to the next part.
Technology and some more:
The technology is one of the main reasons why I’m so bullish on Zilliqa. First thing you see on their website is: “Zilliqa is a high-performance, high-security blockchain platform for enterprises and next-generation applications.” These are some bold statements.
Before we deep dive into the technology let’s take a step back in time first as they have quite the history. The initial research paper from which Zilliqa originated dates back to August 2016: Elastico: A Secure Sharding Protocol For Open Blockchains where Loi Luu (Kyber Network) is one of the co-authors. Other ideas that led to the development of what Zilliqa has become today are: Bitcoin-NG, collective signing CoSi, ByzCoin and Omniledger.
The technical white paper was made public in August 2017 and since then they have achieved everything stated in the white paper and also created their own open source intermediate level smart contract language called Scilla (functional programming language similar to OCaml) too.
Mainnet is live since the end of January 2019 with daily transaction rates growing continuously. About a week ago mainnet reached 5 million transactions, 500.000+ addresses in total along with 2400 nodes keeping the network decentralized and secure. Circulating supply is nearing 11 billion and currently only mining rewards are left. The maximum supply is 21 billion with annual inflation being 7.13% currently and will only decrease with time.
Zilliqa realized early on that the usage of public cryptocurrencies and smart contracts were increasing but decentralized, secure, and scalable alternatives were lacking in the crypto space. They proposed to apply sharding onto a public smart contract blockchain where the transaction rate increases almost linear with the increase in the amount of nodes. More nodes = higher transaction throughput and increased decentralization. Sharding comes in many forms and Zilliqa uses network-, transaction- and computational sharding. Network sharding opens up the possibility of using transaction- and computational sharding on top. Zilliqa does not use state sharding for now. We’ll come back to this later.
Before we continue dissecting how Zilliqa achieves such from a technological standpoint it’s good to keep in mind that a blockchain being decentralised and secure and scalable is still one of the main hurdles in allowing widespread usage of decentralised networks. In my opinion this needs to be solved first before blockchains can get to the point where they can create and add large scale value. So I invite you to read the next section to grasp the underlying fundamentals. Because after all these premises need to be true otherwise there isn’t a fundamental case to be bullish on Zilliqa, right?
Down the rabbit hole
How have they achieved this? Let’s define the basics first: key players on Zilliqa are the users and the miners. A user is anybody who uses the blockchain to transfer funds or run smart contracts. Miners are the (shard) nodes in the network who run the consensus protocol and get rewarded for their service in Zillings (ZIL). The mining network is divided into several smaller networks called shards, which is also referred to as ‘network sharding’. Miners subsequently are randomly assigned to a shard by another set of miners called DS (Directory Service) nodes. The regular shards process transactions and the outputs of these shards are eventually combined by the DS shard as they reach consensus on the final state. More on how these DS shards reach consensus (via pBFT) will be explained later on.
The Zilliqa network produces two types of blocks: DS blocks and Tx blocks. One DS Block consists of 100 Tx Blocks. And as previously mentioned there are two types of nodes concerned with reaching consensus: shard nodes and DS nodes. Becoming a shard node or DS node is being defined by the result of a PoW cycle (Ethash) at the beginning of the DS Block. All candidate mining nodes compete with each other and run the PoW (Proof-of-Work) cycle for 60 seconds and the submissions achieving the highest difficulty will be allowed on the network. And to put it in perspective: the average difficulty for one DS node is ~ 2 Th/s equaling 2.000.000 Mh/s or 55 thousand+ GeForce GTX 1070 / 8 GB GPUs at 35.4 Mh/s. Each DS Block 10 new DS nodes are allowed. And a shard node needs to provide around 8.53 GH/s currently (around 240 GTX 1070s). Dual mining ETH/ETC and ZIL is possible and can be done via mining software such as Phoenix and Claymore. There are pools and if you have large amounts of hashing power (Ethash) available you could mine solo.
The PoW cycle of 60 seconds is a peak performance and acts as an entry ticket to the network. The entry ticket is called a sybil resistance mechanism and makes it incredibly hard for adversaries to spawn lots of identities and manipulate the network with these identities. And after every 100 Tx Blocks which corresponds to roughly 1,5 hour this PoW process repeats. In between these 1,5 hour, no PoW needs to be done meaning Zilliqa’s energy consumption to keep the network secure is low. For more detailed information on how mining works click here. Okay, hats off to you. You have made it this far. Before we go any deeper down the rabbit hole we first must understand why Zilliqa goes through all of the above technicalities and understand a bit more what a blockchain on a more fundamental level is. Because the core of Zilliqa’s consensus protocol relies on the usage of pBFT (practical Byzantine Fault Tolerance) we need to know more about state machines and their function. Navigate to Viewblock, a Zilliqa block explorer, and just come back to this article. We will use this site to navigate through a few concepts.
We have established that Zilliqa is a public and distributed blockchain. Meaning that everyone with an internet connection can send ZILs, trigger smart contracts, etc. and there is no central authority who fully controls the network. Zilliqa and other public and distributed blockchains (like Bitcoin and Ethereum) can also be defined as state machines.
Taking the liberty of paraphrasing examples and definitions given by Samuel Brooks’ medium article, he describes the definition of a blockchain (like Zilliqa) as: “A peer-to-peer, append-only datastore that uses consensus to synchronize cryptographically-secure data”.
Next, he states that: "blockchains are fundamentally systems for managing valid state transitions”. For some more context, I recommend reading the whole medium article to get a better grasp of the definitions and understanding of state machines. Nevertheless, let’s try to simplify and compile it into a single paragraph. Take traffic lights as an example: all its states (red, amber, and green) are predefined, all possible outcomes are known and it doesn’t matter if you encounter the traffic light today or tomorrow. It will still behave the same. Managing the states of a traffic light can be done by triggering a sensor on the road or pushing a button resulting in one traffic lights’ state going from green to red (via amber) and another light from red to green.
With public blockchains like Zilliqa, this isn’t so straightforward and simple. It started with block #1 almost 1,5 years ago and every 45 seconds or so a new block linked to the previous block is being added. Resulting in a chain of blocks with transactions in it that everyone can verify from block #1 to the current #647.000+ block. The state is ever changing and the states it can find itself in are infinite. And while the traffic light might work together in tandem with various other traffic lights, it’s rather insignificant comparing it to a public blockchain. Because Zilliqa consists of 2400 nodes who need to work together to achieve consensus on what the latest valid state is while some of these nodes may have latency or broadcast issues, drop offline or are deliberately trying to attack the network, etc.
Now go back to the Viewblock page take a look at the amount of transaction, addresses, block and DS height and then hit refresh. Obviously as expected you see new incremented values on one or all parameters. And how did the Zilliqa blockchain manage to transition from a previous valid state to the latest valid state? By using pBFT to reach consensus on the latest valid state.
After having obtained the entry ticket, miners execute pBFT to reach consensus on the ever-changing state of the blockchain. pBFT requires a series of network communication between nodes, and as such there is no GPU involved (but CPU). Resulting in the total energy consumed to keep the blockchain secure, decentralized and scalable being low.
pBFT stands for practical Byzantine Fault Tolerance and is an optimization on the Byzantine Fault Tolerant algorithm. To quote Blockonomi: “In the context of distributed systems, Byzantine Fault Tolerance is the ability of a distributed computer network to function as desired and correctly reach a sufficient consensus despite malicious components (nodes) of the system failing or propagating incorrect information to other peers.” Zilliqa is such a distributed computer network and depends on the honesty of the nodes (shard and DS) to reach consensus and to continuously update the state with the latest block. If pBFT is a new term for you I can highly recommend the Blockonomi article.
The idea of pBFT was introduced in 1999 - one of the authors even won a Turing award for it - and it is well researched and applied in various blockchains and distributed systems nowadays. If you want more advanced information than the Blockonomi link provides click here. And if you’re in between Blockonomi and the University of Singapore read the Zilliqa Design Story Part 2 dating from October 2017. Quoting from the Zilliqa tech whitepaper: “pBFT relies upon a correct leader (which is randomly selected) to begin each phase and proceed when the sufficient majority exists. In case the leader is byzantine it can stall the entire consensus protocol. To address this challenge, pBFT offers a view change protocol to replace the byzantine leader with another one.”
pBFT can tolerate ⅓ of the nodes being dishonest (offline counts as Byzantine = dishonest) and the consensus protocol will function without stalling or hiccups. Once there are more than ⅓ of dishonest nodes but no more than ⅔ the network will be stalled and a view change will be triggered to elect a new DS leader. Only when more than ⅔ of the nodes are dishonest (66%) double-spend attacks become possible.
If the network stalls no transactions can be processed and one has to wait until a new honest leader has been elected. When the mainnet was just launched and in its early phases, view changes happened regularly. As of today the last stalling of the network - and view change being triggered - was at the end of October 2019.
Another benefit of using pBFT for consensus besides low energy is the immediate finality it provides. Once your transaction is included in a block and the block is added to the chain it’s done. Lastly, take a look at this article where three types of finality are being defined: probabilistic, absolute and economic finality. Zilliqa falls under the absolute finality (just like Tendermint for example). Although lengthy already we skipped through some of the inner workings from Zilliqa’s consensus: read the Zilliqa Design Story Part 3 and you will be close to having a complete picture on it. Enough about PoW, sybil resistance mechanism, pBFT, etc. Another thing we haven’t looked at yet is the amount of decentralization.
Currently, there are four shards, each one of them consisting of 600 nodes. 1 shard with 600 so-called DS nodes (Directory Service - they need to achieve a higher difficulty than shard nodes) and 1800 shard nodes of which 250 are shard guards (centralized nodes controlled by the team). The amount of shard guards has been steadily declining from 1200 in January 2019 to 250 as of May 2020. On the Viewblock statistics, you can see that many of the nodes are being located in the US but those are only the (CPU parts of the) shard nodes who perform pBFT. There is no data from where the PoW sources are coming. And when the Zilliqa blockchain starts reaching its transaction capacity limit, a network upgrade needs to be executed to lift the current cap of maximum 2400 nodes to allow more nodes and formation of more shards which will allow to network to keep on scaling according to demand. Besides shard nodes there are also seed nodes. The main role of seed nodes is to serve as direct access points (for end-users and clients) to the core Zilliqa network that validates transactions. Seed nodes consolidate transaction requests and forward these to the lookup nodes (another type of nodes) for distribution to the shards in the network. Seed nodes also maintain the entire transaction history and the global state of the blockchain which is needed to provide services such as block explorers. Seed nodes in the Zilliqa network are comparable to Infura on Ethereum.
The seed nodes were first only operated by Zilliqa themselves, exchanges and Viewblock. Operators of seed nodes like exchanges had no incentive to open them for the greater public. They were centralised at first. Decentralisation at the seed nodes level has been steadily rolled out since March 2020 ( Zilliqa Improvement Proposal 3 ). Currently the amount of seed nodes is being increased, they are public-facing and at the same time PoS is applied to incentivize seed node operators and make it possible for ZIL holders to stake and earn passive yields. Important distinction: seed nodes are not involved with consensus! That is still PoW as entry ticket and pBFT for the actual consensus.
5% of the block rewards are being assigned to seed nodes (from the beginning in 2019) and those are being used to pay out ZIL stakers. The 5% block rewards with an annual yield of 10.03% translate to roughly 610 MM ZILs in total that can be staked. Exchanges use the custodial variant of staking and wallets like Moonlet will use the non-custodial version (starting in Q3 2020). Staking is being done by sending ZILs to a smart contract created by Zilliqa and audited by Quantstamp.
With a high amount of DS; shard nodes and seed nodes becoming more decentralized too, Zilliqa qualifies for the label of decentralized in my opinion.
Generalized: programming languages can be divided into being ‘object-oriented’ or ‘functional’. Here is an ELI5 given by software development academy: * “all programs have two basic components, data – what the program knows – and behavior – what the program can do with that data. So object-oriented programming states that combining data and related behaviors in one place, is called “object”, which makes it easier to understand how a particular program works. On the other hand, functional programming argues that data and behavior are different things and should be separated to ensure their clarity.” *
Scilla is on the functional side and shares similarities with OCaml: OCaml is a general-purpose programming language with an emphasis on expressiveness and safety. It has an advanced type system that helps catch your mistakes without getting in your way. It's used in environments where a single mistake can cost millions and speed matters, is supported by an active community, and has a rich set of libraries and development tools. For all its power, OCaml is also pretty simple, which is one reason it's often used as a teaching language.
Scilla is blockchain agnostic, can be implemented onto other blockchains as well, is recognized by academics and won a so-called Distinguished Artifact Award award at the end of last year.
One of the reasons why the Zilliqa team decided to create their own programming language focused on preventing smart contract vulnerabilities is that adding logic on a blockchain, programming, means that you cannot afford to make mistakes. Otherwise, it could cost you. It’s all great and fun blockchains being immutable but updating your code because you found a bug isn’t the same as with a regular web application for example. And with smart contracts, it inherently involves cryptocurrencies in some form thus value.
Another difference with programming languages on a blockchain is gas. Every transaction you do on a smart contract platform like Zilliqa or Ethereum costs gas. With gas you basically pay for computational costs. Sending a ZIL from address A to address B costs 0.001 ZIL currently. Smart contracts are more complex, often involve various functions and require more gas (if gas is a new concept click here ).
So with Scilla, similar to Solidity, you need to make sure that “every function in your smart contract will run as expected without hitting gas limits. An improper resource analysis may lead to situations where funds may get stuck simply because a part of the smart contract code cannot be executed due to gas limits. Such constraints are not present in traditional software systems”.Scilla design story part 1
Some examples of smart contract issues you’d want to avoid are: leaking funds, ‘unexpected changes to critical state variables’ (example: someone other than you setting his or her address as the owner of the smart contract after creation) or simply killing a contract.
Scilla also allows for formal verification. Wikipedia to the rescue: In the context of hardware and software systems, formal verification is the act of proving or disproving the correctness of intended algorithms underlying a system with respect to a certain formal specification or property, using formal methods of mathematics.
Formal verification can be helpful in proving the correctness of systems such as: cryptographic protocols, combinational circuits, digital circuits with internal memory, and software expressed as source code.
“Scilla is being developed hand-in-hand with formalization of its semantics and its embedding into the Coq proof assistant — a state-of-the art tool for mechanized proofs about properties of programs.”
Simply put, with Scilla and accompanying tooling developers can be mathematically sure and proof that the smart contract they’ve written does what he or she intends it to do.
Smart contract on a sharded environment and state sharding
There is one more topic I’d like to touch on: smart contract execution in a sharded environment (and what is the effect of state sharding). This is a complex topic. I’m not able to explain it any easier than what is posted here. But I will try to compress the post into something easy to digest.
Earlier on we have established that Zilliqa can process transactions in parallel due to network sharding. This is where the linear scalability comes from. We can define simple transactions: a transaction from address A to B (Category 1), a transaction where a user interacts with one smart contract (Category 2) and the most complex ones where triggering a transaction results in multiple smart contracts being involved (Category 3). The shards are able to process transactions on their own without interference of the other shards. With Category 1 transactions that is doable, with Category 2 transactions sometimes if that address is in the same shard as the smart contract but with Category 3 you definitely need communication between the shards. Solving that requires to make a set of communication rules the protocol needs to follow in order to process all transactions in a generalised fashion.
There is no strict defined roadmap but here are topics being worked on. And via the Zilliqa website there is also more information on the projects they are working on.
Business & Partnerships
It’s not only technology in which Zilliqa seems to be excelling as their ecosystem has been expanding and starting to grow rapidly. The project is on a mission to provide OpenFinance (OpFi) to the world and Singapore is the right place to be due to its progressive regulations and futuristic thinking. Singapore has taken a proactive approach towards cryptocurrencies by introducing the Payment Services Act 2019 (PS Act). Among other things, the PS Act will regulate intermediaries dealing with certain cryptocurrencies, with a particular focus on consumer protection and anti-money laundering. It will also provide a stable regulatory licensing and operating framework for cryptocurrency entities, effectively covering all crypto businesses and exchanges based in Singapore. According to PWC 82% of the surveyed executives in Singapore reported blockchain initiatives underway and 13% of them have already brought the initiatives live to the market. There is also an increasing list of organizations that are starting to provide digital payment services. Moreover, Singaporean blockchain developers Building Cities Beyond has recently created an innovation $15 million grant to encourage development on its ecosystem. This all suggests that Singapore tries to position itself as (one of) the leading blockchain hubs in the world.
Zilliqa seems to already take advantage of this and recently helped launch Hg Exchange on their platform, together with financial institutions PhillipCapital, PrimePartners and Fundnel. Hg Exchange, which is now approved by the Monetary Authority of Singapore (MAS), uses smart contracts to represent digital assets. Through Hg Exchange financial institutions worldwide can use Zilliqa's safe-by-design smart contracts to enable the trading of private equities. For example, think of companies such as Grab, Airbnb, SpaceX that are not available for public trading right now. Hg Exchange will allow investors to buy shares of private companies & unicorns and capture their value before an IPO. Anquan, the main company behind Zilliqa, has also recently announced that they became a partner and shareholder in TEN31 Bank, which is a fully regulated bank allowing for tokenization of assets and is aiming to bridge the gap between conventional banking and the blockchain world. If STOs, the tokenization of assets, and equity trading will continue to increase, then Zilliqa’s public blockchain would be the ideal candidate due to its strategic positioning, partnerships, regulatory compliance and the technology that is being built on top of it.
What is also very encouraging is their focus on banking the un(der)banked. They are launching a stablecoin basket starting with XSGD. As many of you know, stablecoins are currently mostly used for trading. However, Zilliqa is actively trying to broaden the use case of stablecoins. I recommend everybody to read this text that Amrit Kumar wrote (one of the co-founders). These stablecoins will be integrated in the traditional markets and bridge the gap between the crypto world and the traditional world. This could potentially revolutionize and legitimise the crypto space if retailers and companies will for example start to use stablecoins for payments or remittances, instead of it solely being used for trading.
Zilliqa also released their DeFi strategic roadmap (dating November 2019) which seems to be aligning well with their OpFi strategy. A non-custodial DEX is coming to Zilliqa made by Switcheo which allows cross-chain trading (atomic swaps) between ETH, EOS and ZIL based tokens. They also signed a Memorandum of Understanding for a (soon to be announced) USD stablecoin. And as Zilliqa is all about regulations and being compliant, I’m speculating on it to be a regulated USD stablecoin. Furthermore, XSGD is already created and visible on block explorer and XIDR (Indonesian Stablecoin) is also coming soon via StraitsX. Here also an overview of the Tech Stack for Financial Applications from September 2019. Further quoting Amrit Kumar on this:
There are two basic building blocks in DeFi/OpFi though: 1) stablecoins as you need a non-volatile currency to get access to this market and 2) a dex to be able to trade all these financial assets. The rest are built on top of these blocks.
So far, together with our partners and community, we have worked on developing these building blocks with XSGD as a stablecoin. We are working on bringing a USD-backed stablecoin as well. We will soon have a decentralised exchange developed by Switcheo. And with HGX going live, we are also venturing into the tokenization space. More to come in the future.”
Additionally, they also have this ZILHive initiative that injects capital into projects. There have been already 6 waves of various teams working on infrastructure, innovation and research, and they are not from ASEAN or Singapore only but global: see Grantees breakdown by country. Over 60 project teams from over 20 countries have contributed to Zilliqa's ecosystem. This includes individuals and teams developing wallets, explorers, developer toolkits, smart contract testing frameworks, dapps, etc. As some of you may know, Unstoppable Domains (UD) blew up when they launched on Zilliqa. UD aims to replace cryptocurrency addresses with a human-readable name and allows for uncensorable websites. Zilliqa will probably be the only one able to handle all these transactions onchain due to ability to scale and its resulting low fees which is why the UD team launched this on Zilliqa in the first place. Furthermore, Zilliqa also has a strong emphasis on security, compliance, and privacy, which is why they partnered with companies like Elliptic, ChainSecurity (part of PwC Switzerland), and Incognito. Their sister company Aqilliz (Zilliqa spelled backwards) focuses on revolutionizing the digital advertising space and is doing interesting things like using Zilliqa to track outdoor digital ads with companies like Foodpanda.
Zilliqa is listed on nearly all major exchanges, having several different fiat-gateways and recently have been added to Binance’s margin trading and futures trading with really good volume. They also have a very impressive team with good credentials and experience. They don't just have “tech people”. They have a mix of tech people, business people, marketeers, scientists, and more. Naturally, it's good to have a mix of people with different skill sets if you work in the crypto space.
Marketing & Community
Zilliqa has a very strong community. If you just follow their Twitter their engagement is much higher for a coin that has approximately 80k followers. They also have been ‘coin of the day’ by LunarCrush many times. LunarCrush tracks real-time cryptocurrency value and social data. According to their data, it seems Zilliqa has a more fundamental and deeper understanding of marketing and community engagement than almost all other coins. While almost all coins have been a bit frozen in the last months, Zilliqa seems to be on its own bull run. It was somewhere in the 100s a few months ago and is currently ranked #46 on CoinGecko. Their official Telegram also has over 20k people and is very active, and their community channel which is over 7k now is more active and larger than many other official channels. Their local communities also seem to be growing.
Moreover, their community started ‘Zillacracy’ together with the Zilliqa core team ( see www.zillacracy.com ). It’s a community-run initiative where people from all over the world are now helping with marketing and development on Zilliqa. Since its launch in February 2020 they have been doing a lot and will also run their own non-custodial seed node for staking. This seed node will also allow them to start generating revenue for them to become a self sustaining entity that could potentially scale up to become a decentralized company working in parallel with the Zilliqa core team. Comparing it to all the other smart contract platforms (e.g. Cardano, EOS, Tezos etc.) they don't seem to have started a similar initiative (correct me if I’m wrong though). This suggests in my opinion that these other smart contract platforms do not fully understand how to utilize the ‘power of the community’. This is something you cannot ‘buy with money’ and gives many projects in the space a disadvantage.
Zilliqa also released two social products called SocialPay and Zeeves. SocialPay allows users to earn ZILs while tweeting with a specific hashtag. They have recently used it in partnership with the Singapore Red Cross for a marketing campaign after their initial pilot program. It seems like a very valuable social product with a good use case. I can see a lot of traditional companies entering the space through this product, which they seem to suggest will happen. Tokenizing hashtags with smart contracts to get network effect is a very smart and innovative idea.
Regarding Zeeves, this is a tipping bot for Telegram. They already have 1000s of signups and they plan to keep upgrading it for more and more people to use it (e.g. they recently have added a quiz features). They also use it during AMAs to reward people in real-time. It’s a very smart approach to grow their communities and get familiar with ZIL. I can see this becoming very big on Telegram. This tool suggests, again, that the Zilliqa team has a deeper understanding of what the crypto space and community needs and is good at finding the right innovative tools to grow and scale.
To be honest, I haven’t covered everything (i’m also reaching the character limited haha). So many updates happening lately that it's hard to keep up, such as the International Monetary Fund mentioning Zilliqa in their report, custodial and non-custodial Staking, Binance Margin, Futures, Widget, entering the Indian market, and more. The Head of Marketing Colin Miles has also released this as an overview of what is coming next. And last but not least, Vitalik Buterin has been mentioning Zilliqa lately acknowledging Zilliqa and mentioning that both projects have a lot of room to grow. There is much more info of course and a good part of it has been served to you on a silver platter. I invite you to continue researching by yourself :-) And if you have any comments or questions please post here!
Marketing Strategies and Practices for Block chain Projects and Startups.
If you are a blockchain startup, open source project or decentralized protocol and believe that you don’t need the right kind of marketing to succeed, think again. “Marketing” has traditionally been a weakness in the early lives of many tech startups for a variety of reasons. Most startups are often led by young or inexperienced CEOs or project leaders who come from a strong engineering or product mindset. These founders either don’t understand or don’t appreciate the value of marketing, and certainly that comes from a lack of experience or education on the subject. Most blockchain companies/projects founders are no different. At the root of this situation lies a common and fundamental misconception: not knowing the true meaning and functions ofmarketingagency in mumbai .
Wrongfully, marketing is prematurely equated to shouting about a product prior to having it ready for the market to try. Others think that marketing is about hiring a PR firm, polishing a website, publishing a blog post, promoting on social media, designing a great logo with new colors and fonts, or producing videos about your product and SocietyActivation in Mumbai. Unfortunately, during the ICO frenzy days, the term marketing has been bastardized around excessive usage of the above named activities. Therefore, marketinghas received a bad rap in blockchain circles because it has been equated to pumping bad ICOs where the marketing consisted of purely unchecked promotion. In the past few months, I have had several conversations with founders of blockchain related projects and companies who clearly didn’t seem to understand, let alone appreciate the value and priority they should be giving to doing a better job at marketing. When I challenged them on their marketing, or broached the topic, the responses ranged along the following flavors: · We’re not ready for marketing until the next product is released and announced · We have it in the budget for next year to hire a PR firm · I’ve been doing videos that will air as advertising later · We prefer to deliver first, and then talk about what we have done · Marketing is expensive and we don’t have the budget now · We hired a design firm and redoing our website with a new visual identity · We don’t need marketing, we focus on our community on Reddit All of the above are the wrong answers, and point to not understanding the various parts of marketing.
Marketing is a Process
So let’s start with the basics and further discuss what marketing is, or is not about. First, there are 3 parts to marketing: · Product marketing– explaining what the product does (features/benefits), and how it is differentiated from others. Goal: Positioning the product. · Corporate marketing – positioning the company and communicating its messages in a variety of means. Branding and Marketing Communications is a big part of it. Goal: Generate Awareness and Preference. · Customer marketing (sometimes labelled as field marketing, direct marketing or content marketing) – getting in front of your target market to generate adoption, leads and sales. Goal: Generate Adoption and Loyalty. The kind of marketing that is often deficient in blockchain companies or projects is Marketing Communications, i.e. how to strongly and clearly message in a few words what your project, company or product do for the usecustomer. But this must be done as a continuum. Messaging is not a single shot of sound bites around a launch event. To make it even more effective, it must be customized to the specific audience you are trying to reach: customers, investors, employees, media, influencers, partners, etc. The process of creating the messaging is a complex exercise that has several layers designed to answering the WHY, WHAT and HOW of your value proposition. Many companies nail the WHY (Elevator pitch), but don’t follow through with the WHAT (Competitive positioning and Core value proposition), or the HOW (Product/Solution messaging and Technology differentiation). Marketing is a process that evolves along a series of objectives, from Awareness, to Consideration, to Trials, and then Loyalty. Different tools are effective for each one of these steps. For example, thought leadership focuses on the awareness aspect and trying to shape the market by educating it. The brand leadership helps to influence the prospect’s perception towards you. You want to gradually progress from letting your target market care, understand, believe, then act to try your product and merchant onboarding agency in mumbai . Here is the right order of progression for the following activities:
Sadly, a common mistake I see is starting with the visual identity and thinking that it is branding. Often, that is the result of being led by an inexperienced CMO or one that came from the PCommunications side, or when the organization has hired a brand design firm instead of a brand strategy firm. Most brand design houses (and some PR companies) will tell you they will take care of your messaging and branding, but that is the tail wagging the dog. Brand strategy takes a very unique skill, and there are few brand strategy experts that do a great job with it. One brand strategy firm with whom I have had experience working with, is Brandsinger. In a nutshell, if you are not occupying a position in the minds of users/customers (and the prospective market), then your brand value is zero. Someone else will come and articulate their value proposition better than you, and will subsequently occupy that position. If you are first to deliver a product, it may not matter. You need to be first in occupying that specific position in the minds of your target market. The battle is a battle of the minds, as rightfully spelled out in the seminal book on that topic Positioning: The Battle For Your Mind, a classic book that I have perhaps read over 20 times (over a course of 25 years), and almost memorized and put into practice accordingly. The sequel to that book, – Marketing Warfare, is also a must read marketing classic from the legendary Ries and Trout, the two authors of that series of work.
Let’s give it some blockchain and cryptocurrency flavours. Bitcoin occupied first the digital money position and still does to this point. Ethereum exploited a weakness in Bitcoin,- its ease of programmability and development platform potential, and it currently owns that position. All other (newer) blockchains have to attack Bitcoin or Ethereum as the reference points. Most of them have to raise the volume and intensity of their marketing in order to make an assault on these established leaders. It is always more expensive to attack than it is to defend a position. ZCash and Monero have exploited the privacy niche. Coinbase occupies the safety ladder in cryptocurrency exchanges. Binance is trying to attack it with a me-too strategy focused on scale, and they are extending their brand with new services. LoomX has been good at becoming a Layer 2 leader for Ethereum. Take any other segment. For example, when you think file storage, you probably think Storj or Filecoin because that’s the position they are occupying. When you think prediction markets, you probably think of Augur or Gnosis. And when you think of stablecoins, Maker comes to mind.
Back to Basics
For those of you who know me from the blockchain market only (over the past 6 years roughly), you may not know that I’ve previously spent a long career in sales and marketing with a variety of positions and experiences in direct sales, field marketing, corporate marketing and several startups as founder and default chief marketer. More specifically, since I exited the operational world via my last startup in April 2013, I’ve written extensively about startup marketing in the early years of this blog. All of it still applies, as I focused on explaining the basics of market positioning, marketing strategy, messaging, brand strategy, and related marketing topics. There is no point re-inventing marketing for the blockchain sector. So, I’m going to link to some basics that I’ve already written about. Here, I collected the 12 most pertinent blog posts into a single one that links to them: Startup Marketing Compendium of 12 Posts on Positioning, Branding, Messaging and more. Then I wrote one more, The Biggest Blind Spot of a Startup CEO is Ignoring Their Brand. So please go read that series, and if you need help implementing some of that, don’t start by hiring a PR agency. Rather, take an introspective view, and hire the right marketing person first. Another common weakness with blockchain companies is they fail to tell their stories in non-technical terms to the market. It is not enough to excite the developers. And don’t just focus entirely on social media publishing. Unless you have 1 Million+ Twitter followers in your target audience, promoting on social media will only make a dent in your awareness goals. Remember, marketing is not just writing a press release. It is not shouting from the rooftops. It takes finesse, planning, thought, accuracy, targeted actions, and iterations to get it right. And timing is so important. Sometimes the marketing is way ahead of delivery, and sometimes it is way behind it, but when the timing and sequence are right, that’s when the magic of results happens. Allow me repeat this: marketing is a process. Learn it, acquire experience in it, practice it, but don’t be amateurish about it. About Us. We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials. Contact Us. Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.
Voici LA chronique à découvrir, intitulée: La guerre contre Bitcoin. Idéal pour comprendre certains tenants et aboutissants
Voici LA chronique à découvrir, intitulée: La guerre contre Bitcoin. Idéal pour comprendre certains tenants et aboutissants… Bonne découverte! La guerre contre Bitcoin Bitcoin est peut-être le meilleur outil de liberté économique de cette génération, et peut-être depuis plusieurs générations. Malheureusement, Bitcoin a été furieusement étouffé par une guerre civile brutale depuis environ cinq ans maintenant; menée par des ingénieurs sociaux professionnels de certaines des entreprises les plus puissantes des médias sociaux. Leur talent dans l'art et la science de la manipulation a permis aux "Bitcoiners" de se battre largement entre eux plutôt que de chercher à créer des modèles commerciaux innovants basés sur les données qui pourraient révolutionner l'économie mondiale via Bitcoin. À la suite de la guerre civile de Bitcoin, trois versions concurrentes de Bitcoin ont vu le jour (BTC, BCH et BitcoinSV ), mais il en est de même pour environ 3000 autres projets et jetons de « crypto-monnaie » se faisant passer pour des entreprises légitimes, souvent jusqu'à un "exit scam" presque garanti, le fait de disparaitre du jour au lendemain avec tout l'argent des utilisateurs. Le principal bienfaiteur de la guerre civile Bitcoin a été Ethereum: une cryptomonnaie qui fonctionne comme une machine à états mondiale et permet un déploiement facile de tokens et de contrats intelligents. Mais le protocole Ethereum ne peut pas évoluer, et parmi les milliers de projets lancés, seule une poignée pourrait même être présentés comme pouvant devenir des entreprises légitimes. La plupart des autres sont des stratagèmes de Ponzi ou des émissions d'actions illégales enrichissant les développeurs et escroquant les investisseurs amateurs. C'est dans ce contexte que les défenseurs de BTC et de BCH, les porte-parole d'Ethereum et les altcoiners (nom donné pour englober toutes les autres cryptomonnaies) de tous bords s'alignent pour attaquer sans cesse le protocole Bitcoin préservé uniquement par le réseau BSV. Une industrie composée presque entièrement de criminels, de fraudes et d'arnaqueurs s'est unie contre BSV citant - et c'est là l'ironie! - une prétendue fraude et arnaque présumée qui serait l'existence même de BSV. Nous devons nous demander pourquoi ? Quel est le différenciateur clé de BSV? Pourquoi tous les arnaqueurs se sont-ils unis contre lui? Je suis fermement convaincu que pour la plupart, la motivation est la peur de la capacité de BSV à absorber l'économie mondiale et tous les autres projets «crypto» qui vont avec. Pour les autres, ou ceux qui ne comprennent pas le pouvoir du Bitcoin, ils sont entraînés dans une guerre civile et culturelle qui les dépasse. Il est essentiel de comprendre les pouvoirs en jeu et leurs implications pour Bitcoin et l'économie mondiale. Une histoire brève de Bitcoin Bitcoin a été lancé avec un "livre blanc" sur la liste de diffusion de cryptographie en 2008. Le pseudonyme « Satoshi Nakamoto » a déclaré une solution au problème de la double dépense. Or il s'agit là du problème de tous les systèmes de paiement électronique précédents, et c'était le seul facteur limitant l'adoption d'une monnaie digitale fonctionnelle. Mais qu'est-ce que le problème de la double dépense ? Pour faire simple, il était impossible de prouver exactement qui possédait quelles unités d'argent sur des registres distribués, de sorte que les utilisateurs ne pouvaient pas avoir confiance dans le système, et ces projets mourraient assez vite. Bitcoin a résolu ce problème avec un concept appelé la « preuve de travail ». Il pose la question: qui a utilisé le plus de puissance de calcul pour résoudre des énigmes arbitraires ? ceci afin de rendre compte de l'état du registre d'une manière qui coûte de l'argent, de sorte qu'il y ait une incitation économique à tenir un compte honnête des avoirs de chacun des participants. Ce processus est souvent appelé « exploitation minière » car les nœuds honnêtes qui maintiennent l'état du registre sont récompensés pour leur travail avec des nouveaux Bitcoins toutes les dix minutes - un peu à la même manière d'un mineur d'or qui est récompensé par de l'or en échange de son travail. Étant donné que Bitcoin n'avait aucune valeur lors de son lancement, il était extrêmement facile à miner et également gratuit d'envoyer des tonnes de transactions. En théorie, il s'agissait d'un vecteur d'attaque par déni de service (DoS). Une attaque DoS ou DDoS se produit lorsque les nœuds d'un réseau sont inondés de plus de données qu'ils ne peuvent en gérer et qu'ils se mettent donc à planter. Sur le jeune réseau Bitcoin, un crash comme celui-ci aurait été considéré comme un échec du réseau. Pour empêcher cela, un plafond de 1 Mo de données par chaque dix minutes de transactions a été codé en dur dans le logiciel - semant la première graine de la guerre civile Bitcoin. De 2009 à 2017, cette limite de 1 Mo sur le total des transactions était l'aspect technique le plus controversé du bitcoin et le déclencheur de la plus grande guerre civile virtuelle de l'univers de la cryptomonnaie. Pourquoi est-ce aussi important? Une seule transaction basique Bitcoin est relativement petite du point de vue des données, donc 1 Mo toutes les dix minutes donne environ trois à sept transactions par seconde avant que le réseau ne devienne trop encombré. Satoshi Nakamoto le créateur, a plaidé pour un nombre de transactions du niveau de Visa et bien plus, ainsi que son successeur direct en tant que développeur principal du projet, Gavin Andresen. Certains des premiers Bitcoiners influents comme Mike Hearn et Jeff Garzik ont également plaidé pour plus de données par bloc pour permettre à Bitcoin de se développer et de rester le meilleur système de paiement électronique. Ils étaient pour des «gros blocs» contrairement au camp des «petits blocs» qui préconisaient une permanence de la limitation de 1 Mo des blocs. Le camp des "petits blocs" estiment que Bitcoin n'est pas un réseau de paiement, mais plutôt qu'il s'apparente davantage à une banque décentralisée conçue pour stocker des Bitcoins qui ne bougent jamais: une sorte de coffre-fort d'or numérique. Ils voulaient que la limite de taille des blocs de 1 Mo reste permanente sous les auspices de chaque personne exécutant un «nœud complet» sans avoir à payer trop d'espace sur le disque dur. Cela signifierait qu'en période de congestion, les frais de transaction deviendraient absurdement élevés, mais cela n'aurait pas d'importance car le bitcoin ne devrait pas être utilisé pour des envois sauf en grosses quantités de toute façon, selon eux. En décembre 2017 les frais de BTC ont ainsi atteint les $50 par transaction. L'autre problème est que s'il est bon marché de rejoindre la gouvernance de Bitcoin, alors le réseau est facile à attaquer par Sybil, et je dirais que BTC est régi par des sybilles à ce jour. Le camp des "gros-blocs" estime que tout le monde sur terre devrait être en mesure d'échanger et de faire ses affaires sur Bitcoin pour des frais infimes, de l'ordre d'un centième ou millième de centime par transaction, afin d'apporter à la population mondiale la liberté monétaire, y compris aux pays les plus pauvres qui sont gardés en dehors du système actuel car considérés comme pas assez profitables pour des entreprises comme Visa. Les "petits-blocs" pensent que tout le monde devrait être en mesure de gérer soi-même le registre mondial chez soi, mais que seules certaines personnes très riches devraient pouvoir effectuer des transactions, ce qui est le cas quand les frais sont à $50 par transaction comme en 2017. Après des années de querelles, en 2017, Bitcoin s'est scindé en deux chaînes distinctes, et en 2018, il s'est à nouveau divisé. Alors quelle est la différence entre ces trois versions ? BTC est actuellement la version qui a le prix le plus élevé, avec la plus petite taille de bloc et la plus grande puissance de calcul. On peut dire que BTC à gagné la guerre médiatique. Malheureusement, il est régi par des développeurs et des sybilles qui contrôlent le consensus grâce à une utilisation intelligente de logiciels malveillants appelés «soft-fork» qui leur permet de saper les règles du Bitcoin. Ils utilisent ce pouvoir pour changer les règles des transactions en mentant aux nœuds et en leur disant de les valider quand même. Toute la culture BTC consiste à acheter du BTC afin de le conserver jusqu'à un moment dans le futur où il serait revendu à un prix exorbitant. Le but est de spéculer au maximum. Les paiements avec BTC, particulièrement les petits paiements, ou les transactions de toute nature non-monétaires, sont méprisés. BCH est un réseau basé sur Bitcoin qui pense que les blocs devraient être à peine légèrement plus grands, mais ils ont également des développeurs en charge des règles, tout comme BTC, et ils pensent que Bitcoin devrait être utilisé uniquement pour le commerce de détail, mais rien de plus. Le réseau change de règles tous les six mois. Les transactions non commerciales sont en général méprisées. Un nouveau scindement de BCH est prévu pour novembre 2020 suite à des conflits internes et l'incapacité à avoir un système de gouvernance dans un projet où les règles changent en permanence. BSV est la version restaurée du protocole Bitcoin original avec tous les paramètres ouverts afin que les nœuds honnêtes puissent s'engager dans un consensus conformément au livre blanc de Bitcoin - par la preuve de travail ! Le protocole est gravé dans la pierre afin que les développeurs de logiciels ne puissent pas bricoler les règles. Cela permet aux entreprises de planifier des décennies d'utilisation du réseau et d'investir en toute confiance. Il s'agit d'apporter une réelle innovation technologique au monde plutôt que de spéculer. En tant que seul réseau bitcoin totalement sans besoin d'autorisation, le commerce de toute nature est encouragé sur BSV. Tout, allant des réseaux sociaux aux expériences de science des données météorologiques ou aux tests de disponibilité du réseau, est encouragé. Paiements de détail, tokenisation, ou tout autre type de contrat intelligent est simple à déployer sans limitations. Bitcoin SV n'a aucune limite dans son protocole sauf l'esprit humain, l'innovation et l'esprit d'entreprise. Il vise également une adoption mondiale notamment par les pays pauvres afin d'apporter la liberté monétaire et l'inclusion à l'économie mondiale de ceux que les grandes entreprises actuelles comme Visa dédaignent comme pas assez profitables pour leur accorder leur services. Et c'est la racine de la haine envers BSV. Les "petits-blocs" ont investi toute leur réputation et leurs moyens de subsistance sur la notion que le bitcoin est incapable de s'adapter. Pendant des années, des experts présumés ont convaincu de nombreuses personnes que les limites de taille de bloc de 2 Mo, 8 Mo ou 22 Mo casseraient littéralement Bitcoin. Ils ont furieusement mis en jeux leur réputation sur ces fausses notions. Et ensuite, BSV a eu de nombreux blocs de plus de 100 Mo. En fait, il y en a même eu quelques-uns de plus de 300 Mo! prouvant que les petits-blocs se trompaient depuis le début sur les limites du réseau. Mais cette prise de conscience est une menace pour l'hégémonie de l'histoire médiatique qui a été crée sur Bitcoin. Depuis 2015, lorsque le Dr Craig Wright est apparu sur les lieux pour expliquer que le bitcoin avait en réalité ZERO limitations, il a créé un tollé massif parmi l'intelligentsia des petits-blocs. Les leaders d'opinion de l'époque étaient payés pour prendre la parole lors de conférences où ils expliquaient à tort que Bitcoin n'était rien d'autre qu'une réserve de valeur rare sans autre utilité, et surtout pas à usage des plus pauvres. Le Dr Wright parlait de l'échelle illimitée du réseau, de son exhaustivité de Turing, de l'objectif d'inclure enfin les plus pauvres dans l'économie mondiale, et d'autres notions inconcevables (à l'époque) sur Bitcoin. Sa passion et ses connaissances se sont heurtées à des calomnies et des railleries. Ils se sont concentrés sur l'attaque de son personnage au lieu de discuter de Bitcoin! C'est devenu l'une des principales méthodes d'attaque des petits-blocs. Lorsque de gros-blocs parlent des capacités de Bitcoin, ils sont ridiculisés en tant qu'escrocs et le sujet est toujours dirigé très loin de la discussion technique, car les petits-blocs savent bien qu'ils sortiraient perdants. Ils fouillent les dossiers personnels et cherchent des moyens de faire taire les gens du camp des grands-blocs de Bitcoin par des attaques personnelles - de la même manière que les guerriers de la justice sociale s'engagent dans la culture d'annulation contre leurs ennemis politiques. Qui est le Dr Craig Wright et que fait-il? Craig Wright est le scientifique en chef d'une société de recherche sur Bitcoin au Royaume-Uni appelée nChain : une société de 150 à 200 informaticiens. Craig dirige l'équipe qui étudie les possibilités de Bitcoin et de ses applications dans le monde. Il est l'un des experts en criminalité numérique les plus reconnus au monde avec les certifications SANS et GIAC ainsi que les titres GSE CISSP, CISA, CISM, CCE, GCFA, GLEG, GREM et GSPA. En outre, il est un polymathe multidisciplinaire de troisième cycle: un doctorat en informatique, économie et théologie et titulaire d'une maîtrise en statistique et en droit commercial international. En 2015, il a également été exposé par une publication conjointe de WIRED et Gizmodo en tant que Satoshi Nakamoto, le créateur de Bitcoin. Quelques jours après cette révélation, les gens qui le soutenaient ont vu leurs clés d'accès au code de Bitcoin révoquées, et de nombreux autres ont été instantanément bannis. Craig a été mis sous enquête par le bureau des impôts australien pour ce qu'il considérait être une erreur de comptabilisation probable de ses bitcoins. Les retombées ont été agressives et rapides, avec une gigantesque armée de petits-blocs, organisée sur Reddit et d'autres forums, et nouvellement financés par l'argent de la startup pro petits-blocs appelée «Blockstream». Leur message était clair: Bitcoin doit garder de petits blocs. Le Bitcoin ne peut pas évoluer et doit rester réservé aux riches, et toute personne proche de Craig Wright sera harcelée pour se conformer à une armée de comptes Twitter anonymes et sans visage. Voici un schéma qui retrace les financements de Blockstream et révèle comment le groupe Bilderberg, la banque centrale américaine (FED) et Mastercard on pris le contrôle du réseau BTC via Blockstream afin de le soumettre à leur propre profit: https://imgur.com/eFApDVE Au cours des années suivantes, Ira Kleiman, frère du défunt Dave Kleiman, a poursuivi Craig Wright en justice pour sa part du prétendu «Partenariat Satoshi Nakamoto», affirmant que son frère Dave était plus impliqué qu'il ne l'était réellement, et l'affaire est en cours actuellement, jusqu'à courant 2021. Ira Kleiman pense que Craig est Satoshi et il a investi une fortune incalculable dans cette attaque et a obtenu l'argent d'investisseurs extérieurs pour poursuivre sa poursuite. Il est clair que les bailleurs de fonds d'Ira pensent que Craig est également Satoshi. Les critiques qualifient souvent la révélation publique et le procès public de Wright de ternir énormément sa réputation, mais il convient de noter que les deux sont arrivés à Wright malgré sa volonté et qu'il ne souhaitait clairement pas être pris dans l'une ou l'autre situation. Au lieu de cela, Craig est un défenseur passionné de la vision d'un Bitcoin avec de gros blocs, appelant à la professionnalisation, à la légalisation et à l'utilisation mondiale de Bitcoin pour une utilisation à tous les niveaux du commerce. La réponse à la passion de Craig et à ses affirmations a été d'attaquer sa réputation et d'endosser Internet avec le surnom de «Faketoshi». Lorsque de simples brimades ont échoué contre le Dr Wright, des attaques ont été intensifiées pour remettre en question ses divers diplômes, des pétitions aux universités pour enquêter sur lui pour plagiat dans divers travaux, y compris des thèses de doctorat, etc. Wright a même revendiqué des menaces contre la vie des membres de sa famille et il y a plus qu'une preuve que, selon Ian Grigg, une des légendes de la cryptographie: «des gens sont morts pour Bitcoin, croyez moi, des gens sont morts». Les attaques en cours Cela ne peut être assez souligné: la communauté des petits-blocs est construite autour de tactiques d'ingénierie sociale professionnelles. Gregory Maxwell, co-fondateur de la société Blockstream, a été formé à la pratique de l'ingénierie sociale et l'a utilisé de manière si subversive comme un outil de propagande pendant son mandat en tant que modérateur rémunéré de Wikipedia, qu'il a finalement été démis de ses fonctions avec les journaux d'administration citant une litanie d'infractions, notamment: «Gmaxwell s'est engagé dans la création de faux comptes en masse…» - Alhutch 00:05, 23 janvier 2006 (UTC) «Menaces, insultes grossières, usurpations d'identité d'un administrateur», -Husnock 03:18, 25 janvier 2006 (UTC) «Son comportement est scandaleux. Franchement, il est hors de contrôle à ce stade. Son comportement d'intimidation doit cesser.» - FearÉIREANN 19:36, 22 janvier 2006 (UTC) «Sa liste de contributions est hors de propos. C'est du vandalisme. C'est un comportement auquel je m'attendrais d'un éditeur en furie, et franchement, c'est ce qu'est Gmaxwell.» - Splashtalk 20h00, 22 janvier 2006 (UTC) «Prétend être un administrateur, menaçant de bloquer les personnes qui ne sont pas d'accord avec lui, fait régulièrement des attaques personnelles» - SlimVirgin (talk) 12h22, 22 janvier 2006 (UTC) Il passe beaucoup de temps sur Reddit et d'autres forums à semer la peur sur les dangers des gros blocs, et il a été surpris en train de faire semblant d'être plusieurs comptes à la fois en train d'avoir de très longues discussions techniques sur Reddit destinées à submerger les nouveaux arrivants avec ce qui ressemble à un débat intellectuel contre une version de Bitcoin libéré de ses limites. Qui d'autre est attaqué? L'autre cible commune de la machine de guerre médiatique anti-BSV est Calvin Ayre: un milliardaire à la tête de l'empire du groupe Ayre. Calvin est un entrepreneur canadien et antiguais qui a lancé un incubateur Internet à Vancouver au tout début du boom Internet. Fils d'un éleveur, Ayre est surtout connu en dehors de l'économie Bitcoin pour la création et la professionnalisation de l'industrie du jeu sur Internet. Plus particulièrement, sous la marque Bodog, Ayre a aidé à moderniser les lois financières américaines obsolètes en poussant les limites dans les marchés gris qui existent où les dollars américains sont utilisés à travers les frontières pour s'engager dans un commerce juridiquement compliqué comme le jeu d'argent. Son travail dans ce domaine lui a valu une petite fortune et un passage sur la liste des «plus recherchés» du gouvernement des USA pour blanchiment d'argent. C'est un point sur lequel les petits-blocs aiment se concentrer, mais ils le sortent complètement de son contexte. Calvin a finalement plaidé coupable à une accusation mais a été le fer de lance de la modernisation des lois américaines qui existent aujourd'hui sur les marchés. Il est respecté pour son travail dans l'industrie du jeu, des médias et de la philanthropie. Calvin est le bienvenu aux États-Unis malgré la critique souvent citée selon laquelle il serait une sorte de hors-la-loi. Calvin Ayre Dans l'économie Bitcoin, Ayre est une figure de proue dans la gestion de nœuds Bitcoin honnêtes depuis plusieurs années sous les marques CoinGeek et TAAL, et il est un investisseur dans nChain ainsi que plusieurs startups de l'espace BSV. Bien qu'il soit probablement le plus gros investisseur à ce jour, il n'est pas le monopole que les petits-blocs laisseraient croire. Il est important de comprendre que des segments entiers de l'écosystème BSV existent complètement en dehors de son influence. Twetch, par exemple, est une entreprise indépendante appartenant à l'écosystème BSV, célèbre pour ses attaques contre les médias sociaux centralisés qui abusent de la censure. Ils sont même connus pour se moquer des entreprises qui acceptent l'argent d'Ayre, en plaisantant que Calvin possède tout sauf Twetch. Bien sûr, ce n'est pas vrai. Un autre excellent exemple est l'investisseur / entrepreneur indépendant Jack Liu : ancien dirigeant de Circle et OKEX. Liu possède la marque de hackathons CambrianSV ainsi que des propriétés précieuses dans l'espace BSV telles que RelayX, Streamanity, Output Capital, FloatSV et Dimely. Les autres acteurs clés sont MatterPool Mining et leur écosystème Mattercloud: une joint-venture entre des acteurs indépendants de l'écosystème BSV, avec des connexions directes aux protocoles BoostPOW et 21e8 et des relations avec des développeurs BSV indépendants. Bien sûr, il existe également des marques précieuses financées par Ayre. Il s'agit notamment de la propriété partielle via l'investissement dans HandCash, Centi, TonicPow et Planaria Corp de Unwriter. Une autre mesure importante à prendre en compte est la distribution de la puissance de hachage (autre nom pour la puissance de calcul du résau). Alors qu'au tout début de BSV, les entreprises appartenant à Ayre représentaient une quantité importante de hachage sur bitcoin, afin d'assurer sa survie, BSV est aujourd'hui en grande partie exploité par des mineurs concurrents de Ayre tels que Binance, F2Pool, OKEX et ViaBTC - dont aucun n'est «ami» de BSV ou d'Ayre, mais beaucoup se déclarent les ennemis. Ces mineurs soulignent bien la nature ouverte et sans permission de BSV qui permet à quiconque de participer, notamment à ses ennemis! Ayre est un acteur important, mais en aucun cas un contrôleur de la direction de la blockchain ou des entreprises indépendantes dans l'économie BSV. Mais pourquoi Craig poursuit-il des gens en justice ? Tout d'abord, et c'est crucial, le procès le plus important de Craig est l'affaire Kleiman. Les autres cas existent uniquement à cause de la diffamation publique du Dr Wright. Le hashtag #CraigWrightIsAFraud circule largement, poussé en grande partie par un mélange de personnages anonymes sur Twitter. Plus particulièrement Magnus Granath AKA «Hodlonaut» a été averti qu'une accusation publique de fraude courait à son encontre. La carrière du Dr Wright est en informatique et en criminalistique numérique, donc le déclarer publiquement une fraude sans preuve cause un préjudice financier au Dr Wright dans son domaine d'expertise commerciale. Puisque «Hodlnaut» a refusé de cesser, on lui a envoyer une requête pour être vu au tribunal afin de pouvoir apporter les preuves de ses accusations. Cela a causé le célèbre podcasteur de petits-blocs Peter McCormack à mendier d'être poursuivi aussi - en augmentant la rhétorique diffamatoire contre le Dr Wright. À la demande de McCormack, il a lui aussi été attaqué en justice pour être vu au tribunal. Le Dr Wright à depuis abandonné tous ses procès pour diffamation à l'exception de celui contre McCormack qu'il souhaite continuer pour faire exemple. Cela a aussi engendré la campagne #DelistBSV menée en grande partie par «CZ», le PDG charismatique de Binance-Exchange. Divers autres échanges comme Shapeshift et Kraken ont publié des sondages twitter demandant s'ils devaient emboîter le pas, et des petits-blocs bien organisés ont voté en masse pour retirer BSV de leurs échanges - citant la toxicité du Dr Wright pour avoir intenté des poursuites en diffamation contre Hodlonaut et McCormack. Finalement, BSV a été retiré de Binance, ShapeShift et Kraken. Il a également été noté publiquement par Coinbase et Gemini qu'ils ne soutiendraient pas cette version de bitcoin à la suite de ce drame public. Il faut noter qu'après 2 ans, Binance a retourné sa veste et est aujourd'hui devenu un des principaux mineurs de BSV. Au fur et à mesure que les choses progressaient, le fondateur de bitcoin .com, Roger Ver, a également réalisé une vidéo publique déclarant Wright comme arnaqueur. C'était après avoir travaillé sournoisement avec les développeurs Bitcoin ABC pour coder des points de contrôle dans le logiciel ABC de Bitcoin Cash, divisant de manière permanente le réseau Bitcoin pour la deuxième et dernière fois - un acte auquel le Dr Wright s'était opposé et pour lequel Roger est également poursuivi par d'autres parties privées en Floride. Roger Ver a été averti que s'il continuait, des poursuites juridiques similaires se présenteraient à sa porte pour avoir diffamé le Dr Wright, mais il à décidé de poursuivre les accusations publiques jusqu'à ce qu'il soit également entendu devant le tribunal pour fournir une preuve de la fraude de Wright, sous peine de sanctions pour diffamation publique. Aucune preuve n'a jamais été fournit, mais le Dr Wright a depuis abandonné ses poursuites contre Roger Ver pour se concentrer sur son procès avec Kleiman et celui avec McCormack ainsi que son travail sur Bitcoin. Et maintenant que se passe-t-il ? Nous avons établi l'histoire du Bitcoin, de sa guerre civile, des attaques publiques contre Wright, Ayre et BSV. Au moment d'écrire ces lignes, nous pouvons revenir sur les attaques contre Thomas Lee, Tim Draper et Jimmy Wales pour avoir eu une proximité avec BSV. Malgré la pression sociale, le rapport technique Fundstrat de Lee a rendu un examen élogieux du protocole fixe et de l'évolutivité infinie de BSV. Lee et son équipe étaient heureux de prendre la parole lors des événements précédents de CoinGeek, même après le tollé public. Pour la conférence CoinGeek 2020 à New York, McCormack, Hodlonaut, « Arthur Van Pelt » et d'autres acteurs tels que le Dan Held de Kraken et une cacophonie de trolls anonymes sur Twitter ont mis à profit leur expérience de la culture d'annulation à la bolchevique pour faire pression sur l'orateur Gary Vaynerchuk ainsi que d'autres orateurs prévus pour cette conférence, afin de les forcer à annuler leur participation. Cette attaque sociale contre BSV, Dr. Wright, Ayre et les autres entreprises qui utilisent le réseau BSV pourrait être un gigantesque cas de fraude à la consommation. Ils trompent activement les gens en leur faisant croire que le protocole fixe et l'évolutivité infinie de Bitcoin BSV sont en quelque sorte dangereux, alors qu'en fait, le protocole et le réseau sont imperméables à toutes les attaques, à l'exception de leur ingénierie sociale. Bitcoin SV s'est développé professionnellement avec un portefeuille de brevets de protection de niveau mondial. Il est utilisé par des entreprises indépendantes afin d'apporter des innovations technologiques et possède un groupe décentralisé de nœuds honnêtes qui se font concurrence. Le réseau est fixe, sécurisé et en croissance grâce aux investissements de petites entreprises et de gestionnaires de capitaux. Les transactions sont instantanées avec des frais de 0.0002€ par transaction en moyenne, explosant tous les records de compétitivité de l'écosystème et permettant aux plus pauvres de la planète d'enfin accéder à l'économie digitale mondiale. Les mensonges sont basés sur une campagne massive de dénigrement perpétrée par les communautés d'autres cryptomonnaies qui craignent l'adoption mondiale de BSV comme outil de commerce et ce que cela signifiera pour eux. L'histoire ne sera pas gentille avec ces manipulateurs et leurs réseaux qui sont financés par les fraudes probables des échanges de crypto-monnaies off-shore, le (très probablement) frauduleux Tether Stablecoin, et l'économie des arnaques de "pump-and-dump" qui sous-tend 95% du volume de négociation de l'ensemble de l'économie cryptomonnaie actuelle. C'est une guerre civile. Il y aura toujours des victimes, mais alors que BTC et BCH se concentrent sur les ragots et les affaires illicites, BSV veut que le monde entier soit plus libre, plus souverain et plus capable de coopérer sur le registre mondial de la vérité afin que les entrepreneurs du monde puissent s'engager à créer des entreprises ou de simples nano-services sont rendus possibles uniquement par Bitcoin. Bitcoin est un test d'intelligence. Au fil du temps, les personnes intelligentes pourront voir à travers le brouillard de distorsion de la réalité créé pour confondre les innocents et reconnaître cela pour ce que c'est, une attaque coordonnée pour tenter de supprimer une technologie qui à un potentiel unique dans l'histoire, et qui les rendrait obsolètes. Des exemples d'applications Bitcoin que vous pouvez utiliser dès aujourd'hui ? Les applications qui sont construites sur Bitcoin et interagissent entre elles par ce biais créent ce qu'on appelle le "Metanet". Si vous vous sentez prêt à faire le premier pas dans le futur vous êtes libres de tester les applications les plus populaires du Metanet sur https://metastore.app/apps?sort=money Le site le plus populaire du Metanet à ce jour est Twetch, une version de twitter incensurable sur la blockchain que vous trouverez ici : bit.ly/twetchapp _______________________ sources: inspiré de https://coingeek.com/the-war-on-bitcoin/ image : https://imgur.com/1Yb0Yle Voici un schéma qui retrace les financements de Blockstream et révèle comment le groupe Bilderberg, la banque centrale américaine (FED) et Mastercard on pris le contrôle du réseau BTC afin de le soumettre à leur propre profit: https://imgur.com/eFApDVE
ING, Rolls Royce and Multi.io Join Blockchain Education Alliance
Image: Hitesh Choudhary Unsplash ING Bank, AB-InBev, Rolls Royce, and Multi.io joined the Blockchain Education Alliance launched by blockchain accelerator MouseBelt. The Blockchain Education Alliance launched by blockchain accelerator MouseBelt has gained several noteworthy new members. Ashlie Meredith, the head of education for MouseBelt Blockchain Accelerator, told Cointelegraph on Aug. 17 that the new members include brewing company Anheuser-Busch InBev, Dutch bank ING, cryptocurrency exchange Multi.io, and luxury car company Rolls Royce. The addition of these firms makes 26 current members in the organization. According to MouseBelt, these companies have been utilizing blockchain technology for up to five years. Blockchain Education Alliance was involved in a three-day conference which streamed nonstop in May when many students were still sheltering in place and unable to attend classes. The Reimagine 2020 virtual conference hosted students from more than 20 universities. The firm said it would connect related projects to students, researchers and blockchain protocols through the Blockchain Education Alliance. The alliance aims to support education “to ensure students receive the skills, connections, and knowledge necessary to contribute to the blockchain ecosystem.” “In a time when many students will not be returning to campus, increasing opportunities for educational experiences, jobs and internships is of utmost importance,” said Meredith. At its launch in October 2019, the alliance counted the Stellar Development Foundation, Tron, Hedera, ICON, Ontology, Wanchain, Harmony One, Nervos, Orbs, LTO Network, Emurgo, Nem, and ETC Labs among its members. Mastercard, Binance X, Ripple's accelerator Xpring, cryptocurrency exchange KuCoin, smart contract platform NEO, startup IoTeX, blockchain security firm Quantstamp, and blockchain service Constellation Labs joined the alliance in February 2020. Originally published by Turner Wright | August 17, 2020 Cointelegraph
Weekly Update: 5th Parachute League, Constellation + Splunk, Limit Orders on Voyager, SwitchDex update…– 12 Jun – 18 Jun'20
Sup folks! Continuing with our six-part catch up series to get up to date on the May and June news from Parachute and partners, here’s Part V of VI (12 Jun – 18 Jun'20): Jason's #fridayprompt for this week got Parachuters to "look at a holiday or major event celebrated in your nation" and talk about "the significance, how it evolved and what happens during the event or holiday". Tiproom crew launched a video contest for the best tutorial on how Crypto Leagues works. The 5th Parachute League with a 100k $PAR prize pot was launched this week. Naj hosted a fun trivia in TTR for 10k $PAR in prizes. Peace Love’s “Big Trivia” this week was based on general knowledge. Congratulations to Babywolf for winning this week’s Parena and taking home a boatload of $PAR. Saweet! This week’s Two-for-Tuesday was themed on rock and metal bands. If you’ve been in Parachute for a while, you’ll know that Parachuters across the world love sharing pictures from their daily lives in the chat. Here are some snippets they shared this week: What a welcome sight amidst all this gloom and doom indeed, LordHades! Location: Black Sea Some glimpses from Alexis’ and Carlos’ aquariums Dang! What a view. Pic credits: Chris In Hydro educational content this week, the team published articles on what an E-Money License was and a guide to prepaid card regulations. Mastercard did a shoutout to the PaaS report which was released 2 weeks back. And congratulations for getting listed in the Top Fintech Startups of 2020 list compiled by Business Insider. Amazing achievement! SelfKey published a guide to crypto lending in the US and an article on the benefits of crypto lending. While Constellation hasn’t made a public announcement yet, it seems like they have entered into a partnership with tech giant Splunk. Pynk’s Head of Investor Relations Miguel Ortiz penned an article on how the current financial system is skewed. Wibson crew attended an online Techqueria event on privacy this week. The team will be presenting at the next event. A chapter on Wibson has been included in a newly released book by Springer Nature titled Blockchain and Distributed Ledger Technology Use Cases. If you missed the Harmony AMA with Binance this week, you can read the transcript here. 1k USD worth of $ONE were given away. Sweet! And what an amazing edit for Justin Bieber fans. Haha! The weekly PoW thread can be read here. Harmony has climbed to the second position in overall score on the Staking Rewards platform. The team sat down for an AMA with Trust this week. Click here to catch up. They appeared for another AMA with Sesameseed as well. The entire session can be re-watched here. Covalent featured the project in its latest podcast. $ONE got listed on Switchain. Sesameseed started a staking campaign to reward $ONE delegators. Folks new to Intellishare can get acquainted with the project from their latest article. As GET Protocol’s Q2 2020 token burn event comes closer, the community got down to guessing the burn amount for a crack at 250 $GET in prizes. GET Protocol’s ticketing platform GUTS Tickets announced that it will be ticketing Woodkid’s Amsterdam event in Jan 2021. The Mycro Hunter landing page looks fresh in case you haven’t checked it out yet Click here and here to track the latest AXPR burns. 2gether founder Salvador Casquero was invited to the First Movers show on Capital Radio where he spoke about how the platform is innovating in fintech during the pandemic. CEO Ramon Ferraz appeared for the Territory BTC podcast to talk about the market in general and the growth of 2gether. YouTuber Bitcoin Sin Fronteras posted a video on how easy it was to buy crypto on 2gether. Quinten Francois of the Young and Investing YouTube channel also did a detailed review of the app. In #XIOSocial discussions this week, Citizens pondered over the semantics and economics of the XIO dApp staking fees. BIrdchain crew published an article on how to grow a business with SMS messages. Bounty0x's Jordan Smith spoke at the Run for the Unicorns event hosted by Silica Nexus. Limit orders went live on Voyager this week based on community feedback. So the team opened up another survey to take inputs on new features. The latest version of SwitchDex and McAfeeDex went live this week. Fantom released a general update to cover all the recent news from the dev front. The release schedule of its DeFi suite, Fantom Finance, was published as well. Alpha Sigma Capital covered Uptrennd in its research coverage of in-focus projects. GDA Capital released an extensive report on the project too. Founder Jeff Kirdeikis sat down for an interview with Best Bitcoin Casino. The team is on a hiring spree in case you are looking for a gig. Click here to read the latest weekly update from District0x. Among the new items covered are dev updates to Meme Factory and other districts, ongoing Ethlance remake etc. COTI laid out its wallet strategy and how it aims to build adoption for Viper in a detailed post this week. And with that, we have to close for this week in the Parachutesphere! See you again with another update. Cheerio!
The power players of consumer finance in the 21st century will be crypto-native companies who build with blockchain technology at their core.
The crypto landscape is still nascent. We’re still very much in the fragmented, unbundled phase of the industry lifecycle. Beyond what Genesis Block is doing, there are signs of other companies slowly starting to bundle financial services into what could be an all-in-one bank replacement. So the key question that this series hopes to answer:
Which crypto-native company will successfully become the bank of the future?
We obviously think Genesis Block is well-positioned to win. But we certainly aren’t the only game in town. In this series, we’ll be doing an analysis of who is most capable of thwarting our efforts. We’ll look at categories like crypto exchanges, crypto wallets, centralized lending & borrowing services, and crypto debit card companies. Each category will have its own dedicated post. Today we’re analyzing big crypto exchanges. The two companies we’ll focus on today are Coinbase (biggest American exchange) and Binance (biggest global exchange). They are the top two exchanges in terms of Bitcoin trading volume. They are in pole position to winning this market — they have a huge existing userbase and strong financial resources. Will Coinbase or Binance become the bank of the future? Can their early success propel them to winning the broader consumer finance market? Is their growth too far ahead for anyone else to catch up? Let’s dive in. https://preview.redd.it/lau4hevpm7f51.png?width=800&format=png&auto=webp&s=2c5de1ba497199f36aa194e5809bd86e5ab533d8
The most formidable exchange on the global stage is Binance (Crunchbase). All signs suggest they have significantly more users and a stronger balance sheet than Coinbase. No other exchange is executing as aggressively and relentlessly as Binance is. The cadence at which they are shipping and launching new products is nothing short of impressive. As Tushar Jain from Multicoin argues, Binance is Blitzscaling. Here are some of the products that they’ve launched in the last 18 months. Only a few are announced but still pre-launch.
Binance is well-positioned to become the crypto-powered, all-in-one, bundled solution for financial services. They already have so many of the pieces. But the key question is:
Can they create a cohesive & united product experience?
Binance is strong, but they do have a few major weaknesses that could slow them down.
Traders & Speculators Binance is currently very geared for speculators, traders, and financial professionals. Their bread-and-butter is trading (spot, margin, options, futures). Their UI is littered with depth charts, order books, candlesticks, and other financial concepts that are beyond the reach of most normal consumers. Their product today is not at all tailored for the broader consumer market. Given Binance’s popularity and strength among the pro audience, it’s unlikely that they will dumb down or simplify their product any time soon. That would jeopardize their core business. Binance will likely need an entirely new product/brand to go beyond the pro user crowd. That will take time (or an acquisition). So the question remains, is Binance even interested in the broader consumer market? Or will they continue to focus on their core product, the one-stop-shop for pro crypto traders?
Controversies & Hot Water Binance has had a number of controversies. No one seems to know where they are based — so what regulatory agencies can hold them accountable? Last year, some sensitive, private user data got leaked. When they announced their debit card program, they had to remove mentions of Visa quickly after. And though the “police raid” story proved to be untrue, there are still a lot of questions about what happened with their Shanghai office shut down (where there is smoke, there is fire). If any company has had a “move fast and break things” attitude, it is Binance. That attitude has served them well so far but as they try to do business in more regulated countries like America, this will make their road much more difficult — especially in the consumer market where trust takes a long time to earn, but can be destroyed in an instant. This is perhaps why the Binance US product is an empty shell when compared to their main global product.
Disjointed Product Experience Because Binance has so many different teams launching so many different services, their core product is increasingly feeling disjointed and disconnected. Many of the new features are sloppily integrated with each other. There’s no cohesive product experience. This is one of the downsides of executing and shipping at their relentless pace. For example, users don’t have a single wallet that shows their balances. Depending on if the user wants to do spot trading, margin, futures, or savings… the user needs to constantly be transferring their assets from one wallet to another. It’s not a unified, frictionless, simple user experience. This is one major downside of the “move fast and break things” approach.
BNB token Binance raised $15M in a 2017 ICO by selling their $BNB token. The current market cap of $BNB is worth more than $2.6B. Financially this token has served them well. However, given how BNB works (for example, their token burn), there are a lot of open questions as to how BNB will be treated with US security laws. Their Binance US product so far is treading very lightly with its use of BNB. Their token could become a liability for Binance as it enters more regulated markets. Whether the crypto community likes it or not, until regulators get caught up and understand the power of decentralized technology, tokens will still be a regulatory burden — especially for anything that touches consumers.
Binance Chain & Smart Contract Platform Binance is launching its own smart contract platform soon. Based on compatibility choices, they have their sights aimed at the Ethereum developer community. It’s unclear how easy it’ll be to convince developers to move to Binance chain. Most of the current developer energy and momentum around smart contracts is with Ethereum. Because Binance now has their own horse in the race, it’s unlikely they will ever decide to leverage Ethereum’s DeFi protocols. This could likely be a major strategic mistake — and hubris that goes a step too far. Binance will be pushing and promoting protocols on their own platform. The major risk of being all-in on their own platform is that they miss having a seat on the Ethereum rocket ship — specifically the growth of DeFi use-cases and the enormous value that can be unlocked. Integrating with Ethereum’s protocols would be either admitting defeat of their own platform or competing directly against themselves.
The crypto-native company that I believe is more likely to become the bank of the future is Coinbase (crunchbase). Their dominance in America could serve as a springboard to winning the West (Binance has a stronger foothold in Asia). Coinbase has more than 30M users. Their exchange business is a money-printing machine. They have a solid reputation as it relates to compliance and working with regulators. Their CEO is a longtime member of the crypto community. They are rumored to be going public soon.
Let’s look at what makes them strong and a likely contender for winning the broader consumer finance market.
Different Audience, Different Experience Coinbase has been smart to create a unique product experience for each audience — the pro speculator crowd and the common retail user. Their simple consumer version is at Coinbase.com. That’s the default. Their product for the more sophisticated traders and speculators is at Coinbase Pro (formerly GDAX). Unlike Binance, Coinbase can slowly build out the bank of the future for the broad consumer market while still having a home for their hardcore crypto traders. They aren’t afraid to have different experiences for different audiences.
Brand & Design Coinbase has a strong product design team. Their brand is capable of going beyond the male-dominated crypto audience. Their product is clean and simple — much more consumer-friendly than Binance. It’s clear they spend a lot of time thinking about their user experience. Interacting directly with crypto can sometimes be rough and raw (especially for n00bs). When I was at Mainframe we hosted a panel about Crypto UX challenges at the DevCon4 Dapp Awards. Connie Yang (Head of Design at Coinbase) was on the panel. She was impressive. Some of their design philosophies will bode well as they push to reach the broader consumer finance market.
Early Signs of Bundling Though Coinbase has nowhere near as many products & services as Binance, they are slowly starting to add more financial services that may appeal to the broader market. They are now letting depositors earn interest on USDC (also DAI & Tezos). In the UK they are piloting a debit card. Users can now invest in crypto with dollar-cost-averaging. It’s not much, but it’s a start. You can start to see hints of a more bundled solution around financial services.
Let’s now look at some things that could hold them back.
Slow Cadence In the fast-paced world of crypto, and especially when compared to Binance, Coinbase does not ship very many new products very often. This is perhaps their greatest weakness. Smaller, more nimble startups may run circles around them. They were smart to launch Coinbase Ventures where tey invest in early-stage startups. They can now keep an ear to the ground on innovation. Perhaps their cadence is normal for a company of their size — but the Binance pace creates quite the contrast.
Institutional Focus As a company, we are a Coinbase client. We love their institutional offering. It’s clear they’ve been investing a lot in this area. A recent Coinbase blog post made it clear that this has been a focus: “Over the past 12 months, Coinbase has been laser-focused on building out the types of features and services that our institutional customers need.” Their Tagomi acquisition only re-enforced this focus. Perhaps this is why their consumer product has felt so neglected. They’ve been heavily investing in their institutional services since May 2018. For a company that’s getting very close to an IPO, it makes sense that they’d focus on areas that present strong revenue opportunities — as they do with institutional clients. Even for big companies like Coinbase, it’s hard to have a split focus. If they are “laser-focused” on the institutional audience, it’s unlikely they’ll be launching any major consumer products anytime soon.
Coinbase Wrap Up
At Genesis Block, we‘re proud to be working with Coinbase. They are a fantastic company. However, I don’t believe that they’ll succeed in building their own product for the broader consumer finance market. While they have incredible design, there are no signs that they are focused on or capable of internally building this type of product. Similar to Binance, I think it’s far more likely that Coinbase acquires a promising young startup with strong growth.
Other US-based exchanges worth mentioning are Kraken, Gemini, and Bittrex. So far we’ve seen very few signs that any of them will aggressively attack broader consumer finance. Most are going in the way of Binance — listing more assets and adding more pro tools like margin and futures trading. And many, like Coinbase, are trying to attract more institutional customers. For example, Gemini with their custody product.
Coinbase and Binance have huge war chests and massive reach. For that alone, they should always be considered threats to Genesis Block. However, their products are very, very different than the product we’re building. And their approach is very different as well. They are trying to educate and onboard people into crypto. At Genesis Block, we believe the masses shouldn’t need to know or care about it. We did an entire series about this, Spreading Crypto. Most everyone needs banking — whether it be to borrow, spend, invest, earn interest, etc. Not everyone needs a crypto exchange. For non-crypto consumers (the mass market), the differences between a bank and a crypto exchange are immense. Companies like Binance and Coinbase make a lot of money on their crypto exchange business. It would be really difficult, gutsy, and risky for any of them to completely change their narrative, messaging, and product to focus on the broader consumer market. I don’t believe they would ever risk biting the hand that feeds them. In summary, as it relates to a digital bank aimed at the mass market, I believe both Coinbase and Binance are much more likely to acquire a startup in this space than they are to build it themselves. And I think they would want to keep the brand/product distinct and separate from their core crypto exchange business. So back to the original question, is Coinbase and Binance a threat to Genesis Block? Not really. Not today. But they could be, and for that, we want to stay close to them. ------ Other Ways to Consume Today's Episode:
AMA AT DETECTIVE ID (25/06/2020) Before welcoming any questions, I would like to briefly introduce STATERA PROJECT. Statera is a smart contract deflationary token pegged to a cryptocurrency index fund. By including STA in an index fund with Link, BTC, ETH, and SNX you can buy one token and access the price action of four of the leading cryptocurrencies. You can also invest directly in the index fund (balancer pool) and receive the benefits of fees and BAL tokens paid to you while also having an automatically balanced fund. Lastly the deflationary mechanics of STA increases the chance for positive price action while decreasing beta (volatility). This is all found in a smart contract that is fully decentralized, the founders can no longer augment the contract in any way and this has been confirmed by a third party code audit through Hacken. Q1 : please explain in more detail about Statera, what is the background of this project? and when was it established? The dev of this project had previously created another deflationary token BURN. When the Balancer Labs released the Balancer Protocol, he had an idea to combine the two, deflationary token and a pool of tokens, making the first deflationary index fund. It started in the end of May and on the 3rd iteration, May 29th - a trustless version was launched that we see today. As briefly explained earlier, STATERA or STA is an Index Deflationary Token built on Ethereum blockchain; Index: Contains a token suite of world class leading crypto assests BTC, ETH, LINK, SNX with STA. Deflationary: On every transaction of STA 1% of the transacted amount is sent to 0x address on ethereum, burned forever, thus reducing the circulating supply of STA Index+Deflationary: STA is mixed with BTC, ETH, LINK SNX in a portfolio, backed by liquidity on a protocol known as balancer (balancer.finance) This platform serves as a market maker for the token suit. The Index suite is of equal rate of 20%, that is 20% of BTC, ETH, SNX LINK and STA, Thus, anytime there is an increase in value of any of those coins or tokens, balancer automatically trade them for STA in order to keep the token suit ratio balanced. And anytime there is an increase in the value of STA, the same process applies. while doing this trade, it enables further burning on every transaction, thus facilitating more token scarcity. In addition to this, Statera was deployed with contract finalised, that is, the index suite can not be altered, It is completely out of Dev's control. Q2 : What are the achievements that have been obtained by Statera in 2020? And what goals do you want to achieve in 2020? By this we assume the questionnaire is asking for a roadmap! First, the project is barely a month old, and within just a month, our liquidity has grown from $50,000 to over $400,000 currently above $300,000. Among the things we have accomplished so far is the creation of market value for STA's Balancer liquidity pool token BPT, which is currently over $1000 per one BPT. Regarding what we set to achieve: The future is filled with many opportunities and potentials, currently, we are working on a massive campaign to introduce our product to the outside world. We have already made contact with different and reputable forums and channels regarding marketing and advertisement offers, some which we are currently negotiating, some which we are awaiting response. All we can say for now is that the Team is working hard to make this the Investment opportunity every crypto enthusiast has been waiting for. Statera has the goal of putting cryptocurrency into every portfolio. We believe we have a product that increases the returns of investing in cryptocurrencies and makes it easier to diversify in this space. We have done so much in June: articles, how to videos, completed the audit, tech upgrades like one token liquidity additions, and beginning our many social communities. We have been hard at work behind the scenes but things like sponsorships, features, and media take time, content makers need days if not weeks to develop content, especially the best of the best. We are working tirelessly, we will not disappoint. We have plans for 2020-2025 and will release those in the next month. They are big and bold, you’re going to be impressed by the scale of our vision, when we say “Cryptocurrency in every portfolio” we mean it. In 2020 more specifically we are focused on more media, videos, product offerings, and exchanges. Q3 : What is the purpose of STA token? How can we get STA? The purpose of STA is an investment in the first deflationary index fund. The whole index's value rises from these aspects: 1. The index funds (WBTC,WETH,SNX,LINK) appreciate in value 2. When the index tokens are traded, the pool receives transaction fees - 1% 3. STA burns on transactions, so it's deflationary nature increases its value as the total supply drops 4. Balancer rewards Index holders with BAL token airdrops every week You can invest via the 'Trade' links in stateraproject.com website. Easiest way is to do it using ETH. The monetary policy of our token is set in stone and constantly deflationary. This negative supply pressure is a powerful mechanism in economics and price discovery. Through the lowering of supply we can decrease your beta (volatility) and increase your alpha (gains). Our token is currently only top 40 in liquidity on Balancer, however our volume is top 10! You want to know why? Because Statera works. Statera increases arbitrage, volume, fees, BAL rewards, and liquidity. Our liquidity miners in our Balancer pool are already making some of the highest BAL rewards on the platform, one user we spoke with made 18% in June, that’s over 150% APY! Our product is working, 100% (or you could say 150%), and when people start to see that, and realize the value, the sky's the limit. Q4 : can we as a user do STA mining? The supply of STA doesn't increase anymore, it only decreases due to the burn feature. So there is no way to mine anymore STA. Only way to acquire the tokens is via an exchange. The monetary policy of our token is set in stone and constantly deflationary. This negative supply pressure is a powerful mechanism in economics and price discovery. Through the lowering of supply we can decrease your beta (volatility) and increase your alpha (gains). Our token is currently only top 40 in liquidity on Balancer, however our volume is top 10! You want to know why? Because Statera works. Statera increases arbitrage, volume, fees, BAL rewards, and liquidity. Our liquidity miners in our Balancer pool are already making some of the highest BAL rewards on the platform, one user we spoke with made 18% in June, that’s over 150% APY! Our product is working, 100% (or you could say 150%), and when people start to see that, and realize the value, the sky's the limit. Q5 : The ecosystem of a public chain has a lot to do with the level of engagement and participation of third-party developers. How does Statera support the developers? Not really. Our project is focusing on investment opportunities for the cryptocurrencies. The cryptocurrency tokens that are not used and are just sitting in a wallet can work for you by being added to an index fund and appreciate in value over time. First off, what we have created is a new asset class, I’ll repeat that, a new asset class. This asset has never existed: “Deflationary Index Fund,” what does that mean for finance? What will developers do with this? It’s hard to give a finite answer. We hope there are future economic papers on our token and what it means to be a deflationary index fund. With the addition of synthetic assets and oracles you can put any asset into the DeFi space: Gold, Nikkei 225, USD, etc. STA can be combined with any assets and bring the benefits of it’s ecosystem and deflationary mechanism to that asset. STA, the token itself, also gives you access to the price action of any asset it is paired with. Put simply STA’s balancer pool(s) give you a benefit in holding them, and STA’s price will reflect it’s inclusion in Balancer Pool(s) (and possibly future financial instruments), so STA is a bet on DeFi as a whole. When we say as whole, we mean as whole: what happens if you include STA in a crypto loan, or package it with a synthetic S&P 500 token, or use it as fee payment in a DeFi platform? Being fully decentralized it is up to our community to make this happen, social engagement and community are key. We are constantly bringing community members onto our team and rewarding those that benefit the ecosystem. in addition, Statera is a fully community project now. Paul who is the current team leader was an ordinary member of the community weeks ago, due to his interest and support for the project, he started dedicating his time to the project. Quite a number of community members are also in the same position, while Statera was developed by an individual, it is being built by the entire Statera community Community Questions (Twitter): Q1 From: @KazimKara35 The project tells us that the acquisition and sale of data between participants is protected by code of conduct and how safe is deployed on the blockchain, but how do you handle regulations while operating on a global scale? Statera is decentralized token, similar to other utility crypto tokens and same regulations apply to it as others. his is actually a benefit of our decentralized nature. This isn’t legal advice, however in the past regulating bodies have ruled that the more decentralized a project is, especially from launch, the less likely they are to be deemed a security (see: Ethereum). This means they can be traded more freely and be available on more platforms. We are as decentralized as you can be. The data itself is all secured through the blockchain which has been shown to be a highly secure medium. We do not store any of your data and as long as you follow best practices in blockchain security there are no added security risks of using Statera. We don’t, and literally can’t, hold anymore personal information than is made available in any blockchain transaction. and that "personal information" is more likely than not just your ethereum wallet address, no "real world" data is included in transactions Q2 from: @Michael_NGT353 What is Mechanism you use On your Project sir? Are you Use PoS,PoW or other Mechanism Can you explain why you use it and what is Make it Different? Our token is an ERC-20 token and it's running on the Ethereum blockchain. The Ethereum's POW mechanism is currently supporting the Statera token We run on Ethereum, so we are currently PoW. With ETH 2.0 we will hopefully be PoS this year (hopefully). We use it because ETH has over 100 million addresses and around a million daily transactions. We are currently at about 1,900 token holders, we are just touching the edge of what is possible in this market. We chose the biggest and the best network available right now to launch our product. We think the upside is huge because of this choice. Being the biggest network it is also one of the most secure, no high risk vulnerabilities have been found in Ethereum or in our code (we've had our code audited by a third party, Hacken, and you can read their audit on our Medium page), so we also have security on our side Q3 From : @Ryaaan_Nguyen Can you list some of Statera outstanding features for everyone here to know about? What are the products that Statera is focusing on developing? As mentioned earlier by GC, First off, what we have created is a new asset class, I’ll repeat that, a new asset class. This asset has never existed: “Deflationary Index Fund,” what does that mean for finance? What will developers do with this? It’s hard to give a finite answer. We hope there are future economic papers on our token and what it means to be a deflationary index fund. With the addition of synthetic assets and oracles you can put any asset into the DeFi space: Gold, Nikkei 225, USD, etc. STA can be combined with any assets and bring the benefits of it’s ecosystem and deflationary mechanism to that asset. STA, the token itself, also gives you access to the price action of any asset it is paired with. Put simply STA’s balancer pool(s) give you a benefit in holding them, and STA’s price will reflect it’s inclusion in Balancer Pool(s) (and possibly future financial instruments), so STA is a bet on DeFi as a whole. When we say as whole, we mean as whole: what happens if you include STA in a crypto loan, or package it with a synthetic S&P 500 token, or use it as fee payment in a DeFi platform? We touched on this a bit in the question on what makes us special compared to other exchanges. We have created a product that synergizes with Balancer Pools creating a symbiotic relationship that improves the outcomes for users (our product can also synergize with future DeFi products). By including STA in an index fund with Link, BTC, ETH, and SNX you can buy one token and access the price action of four of the leading cryptocurrencies. You can also invest directly in the index fund (balancer pool) and receive the benefits of fees and BAL tokens paid to you while also having an automatically balanced portfolio (like an index fund with dividends). Lastly, the deflationary mechanics of STA increases the chance for positive price action while decreasing beta. We want to package Statera with assets across the whole cryptocurrency space, with an emphasis on DeFi. We also want everyday people to be able to invest quickly in crypto while also feeling reassured their investment is set up to succeed. We are focused on developing a name brand that people go to first and foremost when investing in crypto: cryptocurrency in every portfolio. This is all found in a smart contract that is fully decentralized, the founders can no longer augment the contract in any way and this has been confirmed by the third party code audit. This is a feature in and of itself, some argue that Bitcoin’s true value is in it’s network effect, first mover advantage, and immutability. Statera is modeled on all three of those and has those features in spades. The community now owns our token, the power in that, giving finance and power to the people, is why we are here. Q4 From : @futcek What do you think about the possibility of creating new use cases in DeFi space for existing real world assets by using crypto technology? What role do you see in this creation for Statera? I think my answer above actually answers this perfectly, Statera in and of itself is a “new use case”, a “deflationary index fund” has never existed, I’ll copy and paste the other relevant part: “With the addition of synthetic assets and oracles you can put any asset into the DeFi space: Gold, Nikkei 225, USD, etc. STA can be combined with any assets and bring the benefits of it’s ecosystem and deflationary mechanism to that asset. STA, the token itself, also gives you access to the price action of any asset it is paired with. Put simply STA’s balancer pool(s) give you a benefit in holding them, and STA’s price will reflect it’s inclusion in Balancer Pool(s) (and possibly future financial instruments), so STA is a bet on DeFi as a whole. When we say as whole, we mean as whole: what happens if you include STA in a crypto loan, or package it with a synthetic S&P 500 token, or use it as fee payment in a DeFi platform? Being fully decentralized it is up to our community to make this happen, social engagement and community are key. We are constantly bringing community members onto our team and rewarding those that benefit the ecosystem.” Statera is a way to make your investment more successful, and owning Statera let's you benefit from other people using it to make their investments more successful (a self feeding cycle). Q5 From : @Carmenzamorag Statera's deflationary system is based in that with every transaction 1% of the amount is destroyed, would this lead to lack of supply and liquidity in the long term future? How would that be fixed? The curve of supply is asymptote, meaning that it will never reach zero. The idea is that the deflationary process will slowly decrease the supply of STA, which – combined with a fixed or increaseing demand – will result in STA appreciating in value. Evidently, as the STA token increases in value, the amounts of STA being traded will slowly decrease: The typical investor might buy 10.000 STA at the current rate, but in the future (proportional to an increase in the valueation of STA) this number will tend to decrease, hence the future investor might only buy 1000 STA. This of course results in less STA being burned. Additionally, STA is divisible to the 18th decimal, why – even if the supply was to reach 1 STA – there would be a sufficient supply. Well this would be a question for a Mathematician, and luckily we’re loaded with them (as seen above)! I’ll try to illustrate with an example. 1% of 100 million is 1 million, 1% of 10 million is 100,000. As we go down in supply the burn is less by volume. What also happens at lower supply is higher prices (supply and demand economics). So those 1 million tokens burned may be worth $20,000, but by the time overall supply is at 10 million those 100,000 tokens may also be worth $20,000 or even more. This means you transact “less”, if you want to buy 1 Ether now with Statera you need 8,900 STA which would burn 89 tokens. If Statera is worth $100 you only need 2.32 statera (.023 tokens burned). Along with this proportional and relative burn decrease, tokens are 18 decimals long, so even when we get to 1 token left (which mathematically would take decades if not centuries, but that is wholly dependent on usage), you are still left with 10 to the 18th power, or one quintillion “tokens”. So it’s going to take us a while to have supply issues :) Nuked Phase (3rd Part) Q) What is your VISION and Mission? Our working mission and vision: Mission: Provide every investor with simple and effective ways to invest in cryptocurrency. Decrease volatility and increase positive price pressure in cryptocurrency investments. Lower the barrier to entry for more advanced investment tools. Be a community focused and community driven cryptocurrency, fully decentralized by every meaning of the word. Vision: We aspire to put “cryptocurrency in every portfolio”. We envision a world where finance is given back to the people and wealth building strategies withheld only for affluent individuals are given to all. We also strive to create an investment environment based on sound monetary policy and all the power that comes with a sound asset. Q) What are the benefits of STA for its investors in long term? Does STA have Afrika as an important area for its expansion? We have ties to Africa and see Statera as a way for anyone and everyone to invest in cryptocurrency. The small marketcap of statera makes it's price low and it's upside massive. Right now if you wanted to be exposed to the price action of four cryptocurrencies (BTC, ETH, Link, SNX) Statera is a way to gain that exposure in a way that has a huge upside, compared to the other four assets, there are risks in investing in any small cap but with those risk come outsized rewards (not investment advice and all answers are solely my opinions 😊) Q) In the long run, why should we trust and follow STATERA? How do you raise awareness and elimination of the doubts of investors / partners / customers?. You're really asking "How do I trust myself and other crypto investors" The project is FULLY decentralized, it is now in the hands of the community. We would venture a guess that the community wants their investment to succeed and be worth more in the future, so you are betting on people. wanting to make themselves money on their own investment. This is a pretty sure bet. The community being active and engaged is key, and we have short term and long term plans to ensure this happens Q) No one can doubt the strength of #Statera. But can you tell us some of the challenges and difficulties you're presently facing? How can you possibly overcome them? We're swinging outside our weightclass, we don't see litecoin or SNX, or any other crypto product as our competition. Our competition is NASDAQ, Fidelity, etc. We want to provide world class financial instruments that only the wealthy have access to in the traditional world to everyone. Providing liquidity, risk parity, being paid to provide liquidity, unique value propositions, are all things we want to bring to everyone. However we are coming up in a hectic space, everyday their is fud and defamation on the web, but that is the sandbox we chose to play in and we aren't grabbing our ball and going home. We can tell you that we will not disappoint and fighting all the fud that comes along with being a small and upstart project only fuel our fire. Building legitimacy is our largest challenge and looking at our audit, financial report, and some things you will see in the coming weeks, we hope you see we are facing those challenges head on. Q) What is the actual uniqueness of #Statera.??? Can you guys please explain tha advantages of #Statera over other projects.?? When we launched there were no other products like ours. There are now copies, and we wish them the best, but we have the best product, hands down. Over the next couple weeks this will become apparent, if it hasn't already, also a lot of the AMA answers dug deeper into our unique value proposition, especially the benefits we provide to Balancer Pools which shows the benefits we would provide for any index fund. We are a tool to improve cryptocurrency investing Q) Fragmentation, layering and cross-chain are three future solutions for high-performance blockchains. Where is Statera currently? What are the main reasons for taking this direction? We operate on the Ethereum chain, as it upgrades our services and usability will upgrade. We are working on UI and more user friendly systems to onboard people into our ecosystem Q) How STATERA plan to make room and make this project known in the world of crypto, full of technology and full of new projects very good in today's market? We think we have a truly innovative product, which - when first understood - appeals to most investors. Whether you want a high-volatility/medium-risk token like STA or whether you are more conservative and simply just plan on adding to the Statera pool BPT (which is not nearly as volatile but still offers great returns). We plan on making Statera known to the crypto world through a marketing campaign which slowly will be unravelled in the comming days and weeks. If interested, you can check out an analysis of the different investment options in the Statera ecosystem in our first financial report: https://medium.com/@stateraproject/statera-financial-reports-b47defb58a18 Q) Hello, cryptocurrencies are very volatile and follow bitcoin ... and does this apply to Statera? or is there some other logic present in some way? is statera token different from a current token? Are you working on listings on other exchanges? Currently uniswap is somewhat uncomfortable for fees. We are also on bamboo relay, saturn network, and mesa. Statera will be volatile like all cryptocurrency, this is a small and nascent space. But with the deflationary mechanic and balancer pool, over time, as marketcap grows it will become less volatile and more positively reactive to price. Q) Security is one of the most essential characteristics for a project to get reputation. How can #Statera Team assure to their community that users assets and investments will stay safe from unwanted agents? We have been third party audited by the same company that worked with VeChain to audit their code. Our code has been shown to be bulletproof. Unless Ethereum comes up with a fatal security flaw there is nothing that can happen to our contract (there is no backdoor, no way for anyone to edit or adjust the smart contract). Q) Many investors see the project from the price of the coin. Can you give us advantages why Statera is so suitable for long-term investment? and what makes Statera different from other similar projects? Sometimes the simplest solutions are the most effective. A question you can ask is “What if this fails”? But you can also ask, “What if this succeeds”? Cryptocurrency is filled with asymmetric risks, we think if you look into the value proposition you will find that there is a huge asymmetric risk/reward in Statera, and we will make that even clearer in our soon to be released litepaper. You are on the ground floor of a simple but highly effective solution to onboarding people into defi, cryptocurrencies, and investing. Our product reduces volatility and increases gains (decreases beta and increases alpha in investor terms), which is highly attractive in any investment. The down side is there but the upside outweighs it exponentially (asymmetric risk) Q) What your plans in place for global expansion, are Statera focusing on only market at this time? Or focus on building and developing or getting customers and users, or partnerships? Can you explain this? We have reached out to influencers in other countries and things are in the works. We have also translated documents and are working on having them in at least 4 languages by the end of July. We were founded globally, our team is global, and we are focused on reaching all 7 billion people. Q) Now in the cryptofield everyday there are new projects joining in the Blockchain space. They are upgraded, Well-established and coming up with innovative technology. How Statera going to compete with them? What do you think, one day Statera will become useless And will be lost into the abyss of time for not bringing any new technology? We are the first of our kind, no one had a deflationary index fund before us. Index funds will be the future of crypto (look at the popularity of etfs and indexes in the traditional markets). We are a tool to make your index function better and pay you more. As long as people care about crypto index funds they will care about the value STA brings to that. We have an involved and long term plan to reach dominance over a 5 year span, this is not a flash in the pan, big things coming Q1. You say that the weight and proportions of your tokens are constant. So how have you managed to prevent market price speculation from generating hypervolability in your token price? Do you consider yourselves a kind of stablecoin? Q2. How many jurisdictions allow the use of Stratera products and services? Are they available for Latin America? @joloroeowo The balancer ensures an equal ratio of 20% amongst the five tokens included in our fund. This, however, does not imply that the tokens are stable. Rather, the Balancer protocol helps mitigating price fluctuations. Q) How can I as a Statera participant participate in liquidity mining, and receive BAL as reward? What are the use cases of $STA token, and how are users motivated to buy and hold long term? The easiest way is to go to stateratoken.com and click trade then BPT. You can also buy all five tokens and click on portfolio then add liquidity. Balancer is working on a simpler interface to add liquidity with one token, we are waiting on them. I think we explained the use cases above Q) What do you plan have for global expansion, is Statera currently focused solely on the market? Or is it focused on building and developing or acquiring customer and user or partnership relationships? Can you explain it? We are currently working on promoting the project and further develope our product, making it lucrative for more new investors to join our pool and invest in the STA token. Q1) Statera have 2 types of tokens, so can you tell me the differences between STA and STAC ? What are their uses cases? Is possible Swap between them? Q2) Currently the only possible Swap or "exchange" possible is Uniswap, so you do have plans to list the STA token into a more Exchanges? STAC is obsolete, we only have STA and BPT (go to our website and click on trade) stateratoken.com BPT gives you more diversification and less risk, STA gives you more volatility and more chance for big gains. Q2 we are on multiple exchanges (4), bamboo relay, saturn, and mesa we do have plans for future exchanges but the big ones have processes and hoops to jump through that can't be done so quickly Q) What business scenarios can STATERA support now? In which industries can we see the mass adoption of STATERA technology in the near future? Statera increases the effectiveness of your cryptocurrency investments. Specifically it makes cryptocurrency index funds function better, netting you higher returns, which we have already seen in just one month of implementation. Right now, today, you can buy our BPT token and increase the functionality of holding a crypto index fund. In the future we want every single web user to see and use our product Q) Do you plan to migrate to other platforms like Tron, BinanceChain, EOS, etc. if it is feasible?? Migrating our current contract is not. Starting new offerings on those other chains could be possible, they aren't on our radar currently but if the community requests them we are driven by our community Q) ETH Blockchain is a Blockchain have many token based in it, i have used ETH blockchain long time and i see it have big fee and need much time to make a transcation so Why you choose to based STA in ETH blockchain not other like Bep2 or Trc20 ? Simply: 100 million addresses, 1 million transactions a day. The more users we have the more we will benefit our community. We hope ETH 2.0 scaling will fix the problems you mention. Q) No one achieve anything of value on its own, please can you share about Statera present and future partnerships that will drive you to success in this highly congested crypto space? We have a unique product that no one else has (there are people who have copied us). We can't announce our current and future partnerships yet, but they will be released soon. Our future hopes of partnerships are big and will be key to our future, know we are focused on making big partnerships, some you may not even be thinking about. Q) According to the fact that your algorithm causes 1% of each transaction to be destroyed, I would like to know, then, how you plan to finance yourself as a project in the long term? The project is now in the hands of the community and we are a team of passionate people volunteering to help promote and develope the Statera ecosystem. But then, how do we afford running a promo campaign? We have lots of great community members donating funds that goes to promoting the project. In other words, the community helps financing the project. And so far, we have created a fantastic community consisting of passionate and well-educated people! Q) There are many cryptocurrency startups were established by talent teams, but they got problem in raising capital via token sales due to many factors as bear market, bankrupt etc. This leaded their potential startups fail. So how will Statera break these barriers and attract more funds from outside crypto space? We are community focused and community ran. When you look at centralized cryptocurrencies you can see the negative of them (Tron, ADA, etc.) We believe being fully decentralized is the true power position. You the owner of statera can affect our future and must affect our future. This direct ownership means people need to mobilize and organize to push us forward, and it is in their best self interest to do so. It's a bet on our community, we're excited about that bet Q) What business scenarios can STATERA support now? In which industries can we see the mass adoption of STATERA technology in the near future? Statera increases the effectiveness of your cryptocurrency investments. Specifically it makes cryptocurrency index funds function better, netting you higher returns, which we have already seen in just one month of implementation. Right now, today, you can buy our BPT token and increase the functionality of holding a crypto index fund. In the future we want every single web user to see and use our product Q) Why being a hybrid of a liquidity pool and an index fund? What are the main benefits about this? By being a liquidity pool the exchange side of the pool (balancer also functions as an exchange) gives you added liquidity for more effortless, effective, and cheaper rebalancing. You also benefit from getting paid the fee when people use the exchange AND getting paid BAL tokens that are worth $15-20 USD. These are not benefits you get with an index fund, meanwhile the liquidity pool rebalances just like an index fund would Q) Which specific about technology and strategy of #STA that make you believe it will be successful and what does #STA plan do to attract more users in the upcoming time? I think the idea behind Statera is truly ingenious. We have made an index fund, which investors are highly(!) incentivised to invest in, namely because the ROI, so far, has been huge. An increase in the pool liquidity (index fund) indirectly translates into an increase in the price of STA, why we think the STA token - combined with its deflationary nature - will increase in the long run. The mechanism behind this is somewhat complex, but to better get an understanding of it, I suggest you visit our medium page and read more about the project: https://medium.com/@stateraproject
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